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The Academy Presents podcast


May 14, 2021

This episode is part 2 of my conversation with the incredible Karl Sona, a podcaster, speaker, and Co-Founder of Streamlined Podcast, the company that we use to help us produce this podcast.

 

Let’s jump right into this episode and learn more about building your brand and turning your differences into strength. 

[00:01 - 11:45] Market Your Brand through Podcast

  • The unique side and benefits of creating podcasts.
  • Repurposing your content.
  • Create and attract your tribe with your brand.
  • Give room for acceptance and the possibility of differences.

 

[11:46 - 27:59] Turning Differences into Strength

  • Women in male-dominated industries.
  • Using your differences as your strength.
  • Forge a new path where there wasn't much representation of it.
  • Overcoming your insecurities and toxic self-talk.

 

[28:00 - 33:19] Networking Through Your Audience

  • Find a way to be more interested in the person you are talking to.
  • Creating a connection to build relationships.
  • Make a seat at the table for yourself.

 

Tweetable Quotes:

“This is all about relationship building; it is how real estate deals get done.”- Karl Sona.

“Own what you say, and mean what you say”-  Karl Sona.

“If you put enough time and effort into your networking skill, you probably be a lot better than what you consider yourself currently .”-  Karl Sona.

 

You can connect with Karl on LinkedIn, or you can also visit his website karlsona.com.

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