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The Academy Presents podcast


Dec 11, 2020

This episode is part 3 of my conversation with a digital marketing genius, Allen Levings. He is the founder of Series 5 Digital Marketing and VP SEO of Clixy. He will share some hacks to help us increase the ranking and rating in our digital marketing. 

If you weren’t able to follow this episode, please go back and listen to parts 1 and 2. 

Let’s jump right into this episode and learn more about the digital marketing world’s dynamic, plus some hacks to help you in digital marketing.

 

[00:01 - 10:59] Google Searches 

  • Allen talks about the Geo-Location in Google My Business.
    • Google will show you the closest three places, a.k.a the snack pack.
  • The black hat technique.
  • When it comes to market your brand, you have to approach it from multiple angles and not rely only on your GMB listings.
  • Allen talks about the five parts of the google search page.
  • Organic listing on google.
  • Allen talks about the primary ranking signals for Apps searches.
    • User Engagement.

[11:00 - 19:29] Repurposing Content on Various Platforms

  • Allen talks about repurposing content across platforms.
    • It will not hurt your rank unless you duplicate content on multiple pages on your website.
  • We talk about targeting different audiences on different platforms.
  • Allen talks about various major platforms that Facebook owns.
  • Monopoly power in market area vs. product efficiency.
  • The ease of mobility amongst various platforms for business owners.
  • Final words from me.

 

Tweetable Quotes:

“On apps searches, the more reviews you get, the higher your rank will be.” -  Allen Levings

“Repurposing content is the primary function of staying active on different platforms of social media and running a business at the same time.” -  Allen Levings

“When it comes to market your brand, you have to approach it from multiple angles and not just rely on your GMB listings.” -   Allen Levings

 

You can connect with Allen on Linkedin and Facebook.

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