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  2. The Dynamic in Digital Marketing World with Allen Levings Pt.2

The Dynamic in Digital Marketing World with Allen Levings Pt.2

Dec 9, 2020

This episode is part 2 of my conversation with a digital marketing genius, Allen Levings. He is the founder of Series 5 Digital Marketing and VP SEO of Clixy. He will share some hacks to help us increase the ranking and rating in our digital marketing. 

If you weren’t able to follow this episode, please go back and listen to part 1. 

Let’s jump right into this episode and learn more about the digital marketing world’s dynamic, plus some hacks to help you in digital marketing.

 

[00:01 - 07:00] Know your Audience

  • Allen talks about choosing the right headline for your brand.
  • The importance of knowing your audience.
  • For real estate professionals, youtube can be a great tool to market your brand.
  • Allen talks about hitting different segments of the audience differently.

[07:01 - 15:05] Google My Business 

  • Allen explains about Google my business listings and how it works.
    • GMB is primarily for local businesses.
  • Being everywhere at once is really important.
  • Allen talks about using the right platform for your type of business.
  • The prime times to post on social media are based on your business area.
  • Allen talks about the limit of connection in LinkedIn.

[15: 06 - 20:18] Business Address

  • Allen talks about the hack to use a fake address in the bigger metropolitan area.
  • This hack cannot be used for some platforms that require verification of the address.
  • Allen talks about the danger of using this fake address hack.
    • If two businesses are at the same address, then Google has to choose between one of them.
  • Google will not verify an address that having a shared office location.
  • Allen talks about getting GMB listing on PO box address.



Tweetable Quotes:

“It is very important to know your audience” -  Allen Levings.

“For real estate professionals, youtube can be a great tool to market your brand.” -  Allen Levings.

“It is a great thing to have more than one option of platforms because being everywhere at once is important .” -   Allen Levings.

 

Resources Mentioned:



You can connect with Allen on Linkedin and Facebook.

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