Cold Calling and TikTok in Real Estate with Amy Stack Pt.1

Dec 18, 2020

“Cold calling is still like a mental hurdle that you have to get over.”

 

Today I had the pleasure of speaking with an incredible real estate agent, Amy Stack. She will be sharing some pivots that she took since the pandemic has started, especially in cold calling and using TikTok to get a business following.

 

She has been using TikTok and offers an eclectic mix of content types. She showcases the neighborhood and her personality and answers plenty of real estate questions that her prospects might ask.

 

Let’s jump right into this episode and learn more about cold calling and using TikTok to get a business following. 

[00:01 - 05:34] Opening Segment

• Let’s bring in Amy Stack to the show.
• I talk briefly about Amy’s background as a hairstylist for 11 years.
• Amy talks about the challenges of doing cold calling.
• • She shares her first experience with cold calling.

[05:35 - 15:19] Cold Calling Strategy

• Amy shares about the quick shift she took from open houses to cold calling since the pandemic.
• • She talks about the team that she joins.
  • They push me to be more assertive and go after my goals.
• Cold calling is still a mental hurdle that you have to get over.
• Amy talks about her strategies in approaching potential clients.
• • Knowing what to say based on their responses.
• Finding new leads from your clientele.
• She talks about the script that she uses to questions and approaches her clientele.
• • Educate people and get them excited about the real estate
• She talks about how she connects with people over the phone.
• • She sends out video texts and emails.

[15:20 - 24:54] Virtual Landscapes in Real Estate

• Amy shares about the fluctuation in her business this year.
• • She shares about the current wild situation in Metro Detroit real estate
• Video tours media for home listings 
• • she talks about the new virtual environment in real estate.
• There are some success stories in this virtual environment.
• Amy talks about making relationships and connections online.

Tweetable Quotes:

“ Cold calling is still a mental hurdle that you have to get over. ”-  Amy Stack.

“ Be around people that encourage you to be more assertive in a good way; go after your goals and not passively let things happen .” -  Amy Stack.

“ We need to be more outgoing online to make more connection virtually .” -   Amy Stack.

 

Resources Mentioned:

You can connect with Amy on Linkedin.

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